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Butter or Margarine? So how Delma pretends to be a healthy spread ...

Butter or Margarine? So how Delma pretends to be a healthy spread ...



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The butter or margarine dispute has been going on for a long time. It was initiated by marketing specialists who once tried to convince Poles that butter is not healthy. In response, a soft and always spreadable margarine was created. The same one, which due to the presence of harmful trans fats was withdrawn from many countries (e.g. the USA). In Poland, margarine sales are doing great. We use margarines at home, our children also eat in kindergartens and schools. All because of the shocking decision of the Polish authorities, which did not take into account the suggestions of scientists from many scientific centers in Poland - suggesting the choice of butter for school and kindergarten canteens. Arguments indicating the harmfulness of margarines have been ignored. The interest of margarine producers won.

Scientists to the voice

The phenomenon of margarine arose from reports of scientists that the cholesterol contained in butter and saturated fatty acids harm health. Today we know that the reports from years ago were untrue, and scientists like to change their mind by 180 degrees. Experts are currently in a hurry with other news. They confirm that butter not only does not harm, but is healthy (!), I.e. they inform about what many generations of Poles knew intuitively. Unfortunately, some believed that it is different.

Margarine is a processed product

Although butter available in large supermarkets is not exactly like the cubes traditionally prepared by our grandmothers and great-grandmothers, there is no doubt that this product is much better than margarine.

Margarine is a highly processed product, invented by a chemist. One of the basic sources of harmful hardened vegetable fats, trans fats (withdrawn from many countries) - hard margarines have the most, in soft - less palm oil (which was also abandoned in some countries due to harmful effects on health and suspicion of causing cancer). Margarine is also emulsifiers, dyes, aromas and synthetic vitamins.

Margarine more like butter?

Many producers try to encourage margarine by promoting them as "butter" or with "real butter". At the outset, emphasizing that butter is better than margarine.

However, when you look closer, they add butter to a small extent. In such a margarine we will find it only 0.5% (!). We can assume that we can find a small amount of butter on the sandwich, maybe we collect a spoon from the whole box ...

However, producers do not stop at encouraging us to buy margarines, especially for children. An example of the creation of a friendly character who becomes a friend of the family, just like on Delma's advertisement.

If that was not enough, there are contests addressed directly to children. The message is noble - striving not to waste food, not to throw away food, eat healthy. The goal is also great - renovation of the school canteen. There are many schools in Poland that will accept any help with open arms ...

Only, what message is hidden under a noble cover?

The current Delmy competition is nothing but advertising, product placement. The chance of publicity is huge, as is the goal - to present the brand as a healthy and recommendable one. The action created by specialists hits the jackpot because it reaches a group of recipients, and those who are happy to take part in the competition to win ...

The temptation to win a prize, which is the renovation of 4 canteens, is huge. The costs for Unilever Food Solutions, the owner of the brand, are negligible. Indirect profit - increase in margarine sales. And that's what it's about. Health is not taken into account ...

Nobody needs to advertise butter ... Olive oil too. Well, unless as an addition to margarines, which are to increase their market value. Paradox? Well, if we get it as consumers ...